NonProfit Times Digital Edition is a role model
The NonProfit Times, the useful newspaper for nonprofit fundraising, recently began a digital version that exactly mirrors their print version. It's not a lame, static PDF. It uses "nxtbook" technology that lets you actually turn each page, zoom, search, print, and soon, according to the folks at NPT, click on ads for more information. It's easy for readers, a tree-saving experience, and it has to be better for advertisers too. If you're not already a subscriber, become one.
Check out the February edition online as an example.
It may be too expensive for your quarterly newsletter, but the prices will probably come down over time, too.
posted by NPAdvisors.com @ 8:54 AM
1 comments
1 Comments:
Thanks for mentioning NXTbook! We're thrilled to be working with the NonProfit Times - it's a great publication.
A lot of our publishers have been using our technology because we can actually lower distribution costs in cases where subscribers prefer the digital edition.
Most importantly, we work very closely on test cases with publishers, so that they can predict reader response before they've made a costly investment. We find every market reacts to digital editions differently, and it's important to determine how your readers will react.
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