Millenials Almost as Philanthropic as Grandma

A new Harris Interactive DonorPulse Survey reports that 75% Americans 18-29 say they or someone in their household has made a contribution to a nonprofit in the last twelve months, compared to 95% of Americans 65 or older. What's more, about 50% of them reported total contributions of over $250 for the year, while 75% of their grandparents gave that much.

What's more, 60% of those young people agreed with the statement: 'Most charitable organizations are honest and ethical in their use of donated funds' compared with only 50% of their grandparents.

This is very encouraging for e-philanthropy. If only nonprofits figure out how to reach young people, and motivate them. Hint: it ain't direct mail.

This data is summarized in the Wall St. Journal of 24 April.