CityYear.org - great graphics
Yesterday I was riding the "el" from downtown Chicago to O'Hare. It's a 45 minute ride, so my eyes took in all of the advertising material One of them caught my eye. It was a very simple "time line" drawn across the add. On the left it said "born." About a quarter of the way over was another dot labeled "Graduate." Not far to the left of that was one that said "Get a job." Three quarters of the way towards the right was one that said, "retire," and on the far left was one that said "die."
In between "graduate" and "get a job" the ad had a handwritten additional dot labeled "change the world."
The organization is called CityYear, and their motto is "Give a Year. Change the World."
The timeline is pretty depressing (especially since I'm fairly far along the line) but it must seem very staggering and almost pointless to a young person... until they grasp the opportunity.
Labels: communications, marketing
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