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Friday, November 23, 2007

Where are you supporters - right now?

The new "Loopt" application, currently available on some Sprint and Boost phones, uses phone's GPS abilities to display your position graphically on a map on the cell phone's display -- and on the displays of your friends who use the application. Sure, you can now find out "who else is at the mall" as Loopt pitches the service ($2.99 per month), but think of the applications in the nonprofit world:

Locate potential visitors to your museum, church, etc. and guide them to you;
Attract fellow activists to the rally;
Encourage supporters to meet the candidate;
Pinpoint the location of today's blood drive;
Follow your teammates on the bike-a-thon;

Cell phone companies, according to an article in the Washington Post, are eager to recoup some of the money they've invested in meeting federal requirements to provide precise positioning along with 911 calls. So they're finding fun ways to package the information and sell it to subscribers.

The result is potential for nonprofits beyond the obvious. It also provides a real-time authenticity to web activism and fundraising. And it's new, hip and cool. So who's using it? Let us know.

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