Check your OWN web site frequently

"O wad some Pow'r the giftie gie us To see oursels as others see us ." Robert Burns knew more about websites than you might think, even though he was writing about a louse on the bonnet of a lady in church.

When it comes to our own site, we can see ourselves as others see us. But so busy are we in the back end of our websites, grooming content, combing for data like CSI technicians at a crime scene in the rain, or pouring over our "competitors'" web sites, that we fail to look at our own home page.

At least that's probably what Kintera is up to. Note this notice from their client signon page:

KINTERA NEW DATA CENTER UPDATE: The outage window which was scheduled from 9:00 pm PT August 18, 2007 until 4:00 am PT on August 19, 2007, will not occur as planned on August 18, 2007. If you have any questions, please e-mail.

Now, it must have been a little disappointing to put up that message. But now it's August 26 and it's still up there! Why keep reminding your best clients that you didn't deliver on a previous promise?

Rick...