U R Fired - text messaging goes mainstream

Here's a great article about a 21-year old woman working at "Blue Banana, a body-piercing and jewelery shop in the UK, who was fired via an SMS message to her cell phone.

According to the AFP article (Agence French Presse, not Assoc. of Fundraising Professionals), the store's owner said, "We are a youth business and our staff are all part of the youth culture that uses SMS (text) messaging as a major means of communication."

Two years ago I read about a survey, also taken in the UK, that said that 10% of single British men reported being dumped by their girlfriends via a text message. While it may not say a lot about the couth of British women, but it certainly says a lot about the medium.

If you want to reach youth for philanthropy or advocacy, learn to speak in 156-character messages. Contact us for more information on how to start. And see the next article on text messaging to drive voter registration in the US.