Segmenting your email file!

Marketing Sherpa has put together a list of Katrina-related information for marketers and advertisers. One item in particular caught my attention. Here's an excerpt and a link to the full article:

"Potentially millions of email addresses have been affected by Katrina. Email users may not have access to regular email for days or weeks. Their mailboxes may quickly fill and start sending mailers auto-bounce messages. This means emailers' list management systems could unsubscribe those names automatically due to deliverability concerns. It also means mailers' open and click result reports will show anomalies."

"If you have an integrated database, and can identify which of your email opt-ins are in the affected regions, you should use USPS zip guidelines to segment your files."

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